Sino-Foreign Culture Difference in Tactics in Business Negotiations

Sino-Foreign Culture Difference in Tactics in Business Negotiations

摘要
不同的文化背景必然会导致不同的商务礼仪文化。商务活动中除应遵循一般的社交礼仪外，还应注意跨国间的商务礼仪文化的差异。在时间观、空间观、价值观、语言等方面，不仅中外之间存在差异，而且在西方不同的国度、不同的地域也存在明显差距。当跨国进行商务活动的时候，必须注意文化的沟通和协调。中国和美国的商人都非常明白文化因素对于商务交流和合资企业的影响是多么巨大。本文主要研究了我国与美国，以及其他国家的商务文化的差异，最后作者提出了一些跨文化商务的技巧和对策。

关键词：外国文化; 差异;商务谈判

Abstract
In commercial activities, we should pay special attention to the difference of transnational commercial etiquette cultures. This difference stems chiefly from different cultural traditions among different nations in the world. And the main factors affection these cultural traditions can be summed up in the following aspects： the concept of time, the concept of space, values, and language.
When crossing national boundaries, businesses are under pressure to develop cross-cultural management abilities and skills. U.S. and Chinese businessmen meeting to conduct transactions or joint ventures are keenly aware that cultural factors heavily influence their management styles and practices. The article mainly researches the difference between America and China, as well as other countries. Finally the author proposes some measures in tactics in business negotiations and some attentions.
Key Words: Foreign Culture; Difference; Business Negotiations